WE GIVE BACK
ABOUT
WHAT IS PLAY SALTY
A brand of sustainable ocean lover’s apparel inspired and designed around our deep love for the ocean and passion for the world we live in.
MEANING BEHIND THE NAME
The name "Play Salty" is universal. It can be anything from playing on a beach in the sand to stand-up paddle boarding, fishing, surfing, kayaking, or simply floating down a river. Play Salty is a brand that ocean lovers and everyone from all walks of life can enjoy.
OUR MISSION
The oceans are an abundant source of life. Everything flows back to the ocean, from the mountains' rivers and lakes to the creeks that flow to the sea. As a 1% for the Planet member, we give back to the oceans to help protect our planet for future generations. We are adamant about saving our oceans and the environment. This wave, which we hope you will join us in riding, promotes preservation for these concerns. As a 1% for the Planet member, we take responsibility and give back at least 1% of our total annual sales to environmental solutions. We are, all together for the planet.
We’re helping to save the ocean. Join us!
22 million kgs of plastic enters our ocean every day. That's one truckload every minute. If nothing changes, by 2050 the plastic in the ocean will outweigh the fish.
That’s why we’ve partnered with Ocean Co. to join a movement of individuals and organizations collecting 7 billion ocean-bound plastic bottles by the end of 2025.
Through our partnership with Ocean Co., PLAY SALTY has committed to funding the collection of 1 kg (1.22 lbs) of ocean-bound plastic with each product purchased. Supporting livelihoods in coastal regions around the world where plastic pollution is worst.
Here’s how it works: Plastic is collected by locals from some of the worst affected coastal communities such as the Philippines, Brazil, Egypt, Ghana, India and Indonesia, who then exchange the plastic for money or receive digital credit to swap for tuition, tech goods, healthcare and micro-finance. This infrastructure is made possible with help from partners Plastic Bank, Plastics for Change and rePurpose who set up collection sites and ensure transactions to collectors are secure through traceable technology.
We are a member of 1% for the Planet
1% for the Planet is a global network of businesses, nonprofits, and individuals working together for a healthy planet. They connect dollars and doers to accelerate smart environmental giving, and we recognize that the current level of environmental giving—only 3% of total philanthropic giving goes to environmental causes—is not enough to solve the most pressing issues facing our planet.
To date, they have certified over $300 million in donations to our environmental nonprofit partners. These organizations work on issues that focus on bettering the planet, like climate advocacy, food policy, wildlife restoration, and much more. 1% for the Planet was founded to prevent greenwashing, certify reputable giving and provide accountability.
This past year, 1% for the Planet certified $66 million in giving to environmental partners and welcomed +1,800 new business members into their global network. Along with that, the team surpassed their Challenge Grant goal by 50% — raising $375,835 total. The 1% for the Planet certification is given to businesses and individuals that meet their high-bar commitment and donate 1% of annual sales or salary to environmental causes.
Our brand takes pride in being a member of 1% for the Planet. We hope you will, too, with each and every purchase made at Play Salty.
Learn more about 1% for the Planet at www.onepercentfortheplanet.org
